In a healthy organization, should purpose come before profit? For some, this priority has served very well.

Can your organization be led by a mission to achieve social, community or environmental benefit – to do well by doing good? Leaders in businesses that have an intentional focus on purpose find their perspective shifting to embrace “profit for a purpose.”

Charles Antis, Founder and CEO of Antis Roofing, Irvine, CA is fueled by a desire to be not just an expert in his field of roofing and waterproofing, but to also be a leader in his community that models how to use success, resources, time and influence to change the world – in his case, one roof at a time. Antis’ story began at the start of his company, when every piece of business was necessary to pay the bills and support his own young family. He met a mother and her seven children, living in a mildew- and mold-infested home, desperate for a roof repair but with no ability to pay. With conflicting emotions, he knew he couldn’t walk away. He found six volunteers from his church and that weekend, they put on a crude, but watertight roof. That was the start of a life-long practice: to give back first.

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