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October is Breast Cancer Awareness Month, which is an annual campaign to increase awareness of a disease that affects 1 in every 8 women in the United States. All over the country, companies like Antis Roofing & Waterproofing are showing their support for those affected by the disease and survivors of the disease, as well as to raise awareness of breast cancer risks, the value of screening and early detection, and treatment options available to women and men who are diagnosed with one of the many forms of breast cancer.

"One in eight women will be diagnosed each year, and even men can be affected by breast cancer, so I am fortunate enough to work for a company that takes time away from profit to the company to help to spread awareness and make a difference in the community." – Aaron Antis, Director of Sales

Antis Roofing & Waterproofing started honoring the month with good friends at Seabreeze Property Management Company, Inc. by visiting their offices in our festive pink hats! The former CEO of Seabreeze, Lisa Dale, is a breast cancer survivor, and in her honor we donated to the Breast Cancer Research Foundation, a cause Lisa is active with. Our suite at the Honda Center will be highlighting the Susan G. Komen Foundation all month, donating suite tickets for the foundation’s staff, volunteers and other stakeholders. The Susan G. Komen Foundation, founded in 1982, has transformed how the world treats and talks about breast cancer and has helped turn millions of breast cancer patients into breast cancer survivors.

Antis Roofing & Waterproofing employees support Breast Cancer Awareness month by sporting pink, which has long been the official color of the movement, across the company for the entire month of October! The Antis sales and marketing teams will be wearing pink while visiting customers and giving away our pink hats, and our techs will be in the field in pink hats all month to show their support.

"Breast Cancer has touched each and every one of us in some way, so it’s amazing to work for a company that supports the fight against this devastating disease and impacts the lives of those around us." – Cori Vernam, Marketing Manager

Together, we can fight a disease that has become the leading cause of cancer death among women ages 20-39 in the US.

Imagine uprooting your entire life to take a chance on yourself? That’s exactly what Joey Hernandez our new Account Executive has done. “I packed up and moved out to California with no job lined up and told myself I would just figure it out when I got there.” Originally from Phoenix, Arizona Joey spent his formative years working in his family’s janitorial company. From an early age, the backbreaking labor made him was aware that people live in different circumstances.

“All my friends at school had everything handed to them on silver platters, but if I wanted something, I had to work for it. I hated it as I was growing up, but as I got older, I realized that value of hard work and that if I want something, I have to work to get it.”

Upon arriving in California, Joey spent some time exploring what he wanted to do. After a brief stint working in a restaurant, he decided to get his resumes out to companies in other industries and it just so happens Antis Roofing & Waterproofing was one of those companies! 

“I was interviewing with several companies and Antis stood out as soon as I walked in the office. It was vibrant, and seemed like people genuinely enjoyed being here.”

Joey found the interview process comfortable from the get-go. He felt an instant connection with our purpose and our professional and fun-loving team. To Joey, Antis stood out with its positive air of camaraderie. Not to mention his love of our sweet wrapped trucks!

Joey aims to bring excellent relationship building skills to his sales role.  He knows that people prefer to do business with people they trust and enjoy being with, and Antis fits that mold. The hard work, dedication and joyful demeanor Joey radiates is not lost on us here at Antis Roofing & Waterproofing.

“At Antis, we’re all about relationships and doing the right thing. It was apparent that Joey values the same approach. In the short time he’s been here, Joey has impressed clients with his ability to focus on relationships and being a great partner. We’re proud to have him on our team!” - Karen Inman, President & COO

Q&A

What is your advice for people interviewing at Antis?

Just be yourself!

What is an achievement you are most proud of? 

Making this move happen! I had talked about it ever since I was a kid and knew that if I didn’t end up doing it, I would have regretted it. There was never going to be a perfect time to make it happen, so I just had wing it and hope for the best.

What's your ideal vacation destination?

Anywhere with a beach and good food!

In the modern age where efficiency and precision take precedence, technological advances are paramount to keep not just businesses relevant, but the industries that they serve. Technology is not just software or innovative apps that bring the world to the fingertips of the consumer. It is also using services and software solutions to increase productivity of a company and its employees. To its detriment, roofing is a very traditional industry and as such, many roofing companies are slow to adapt new technology.

Roofing Technology Think Tank (RT3) is on the forefront of researching, developing and engaging those in the roofing community to find innovative technology solutions to be used within the roofing industry. The organization encourages contractors to embrace technology to scale their business. In the spirit of RT3, Antis Roofing & Waterproofing aims to use current and future technologies to stay on the forefront of these improvements, incorporating new technologies into best practices and attracting and retaining the next generation of roofing professionals. 

• Aerial Imaging – Aerial imaging advancements are the new movers and shakers in the roofing tech business. With aerial imaging capture, property measurement reports are created to assist roofers in their build by providing 3D detailed diagrams of a project. By using property measurement reports and aerial imaging to their advantage, residential and commercial roofing contractors can increase sales closing rates, improve production planning, increase profitability through time savings, obtain more precise material ordering, and have a better understanding of the risks involved with each roof layout. As this technology progresses, it is likely that the imaging quality will only improve, allowing roofers more visibility into the task at hand. It is also likely that larger aerial imaging firms will not be the only ones able to produce such high-resolution images, as drone technology will bring the power of sight to roofing companies both small and large.

• CRM Technology – In any service industry, customers are key however when businesses begin to scale, keeping track of those customers is another matter. Enter Customer Relationship Managers (CRM), a software system designed specifically to track and manage customers. Breaking down the entire process from initial calls to completion, CRM is a way to log each customer interaction. Using CRM, roofing companies can see how many jobs they have, monitor job progress, the costs associated with each job, and the number of customers being serviced. Essentially, CRM streamlines the business in such a way that it saves time for roofing companies while also reducing the margin of error, as there are fewer forgotten follow ups, fewer jobs not completed on time, fewer payments left uncollected and a stronger ability to track the functionality of each job.  

• Mobile Technology – In today’s world, people are constantly attached to their mobile devices, using it as a source of entertainment, learning, and business. The mobile space for roofing companies is not immune to this phenomenon. Mobile technology allows contractors to connect instantly with roofers in the field, ensuring the best and most time-sensitive decisions can be made by the foreman, thus reducing the margin of error which can cost a business significantly. The use of this on-the-go technology can also help attract and retain new customers, which makes it a vital new technology in the roofing business. Many clients want to see what a finished project will look like, as well as the different options they have for materials, design and cost along the way. By using mobile tablets on the job site, customers can make fast decisions by showing them all their options on the spot. While Antis primarily uses work order information and documentation, including photos, to plan builds with our commercial clients, mobile tablets are worth a mention as they permeate the residential roofing market in its current state.

• Building Information Modeling – Building Information Modeling (BIM) uses computer programming to create a digital representation of a physical building, before a roofer begins to work on the project. The digital programming allows the owner or building manager to make reliable decisions during the construction process by providing cost and timing information, ensuring projects stay on target for completion. Once the structure is completed, these BIM programs can provide timely notices and schedules for maintenance and repair, as well as budget projections for costs to maintain the facility. This tool is essential for roofers as they partner with other contractors in the erection of a new structure. 

As the above technologies continue to advance, improving effectiveness and efficiency in the roofing industry, Antis Roofing & Waterproofing will stay on the forefront of these improvements, incorporating new technologies into best practices. Moreover, by hiring the best minds, retaining quality employees and forging relationships with vanguards like RT3, Antis hopes to inspire the future of roofing technology. As history has shown, those closest to the field are apt to make the most change!

About Antis Roofing & Waterproofing: Founded in 1989, Antis Roofing and Waterproofing is a fully licensed, bonded and insured provider of roofing, waterproofing and decking services for homeowner’s associations and multi-family residential communities that operates in operates in Orange, Los Angeles and San Bernardino Counties. Utilizing innovative technology, comprehensive photo-documentation systems and the industry’s most experienced technicians, Antis has built its reputable brand on superior workmanship, honesty and transparency. With 80 employees, Antis has served Los Angeles, Orange and San Bernardino counties for more than 28 years. Antis is not only one of the most trusted names in the roofing industry, but also a respected leader in community philanthropy. For more information, visit www.antisroofing.com

We have a new and raring-to-go Marketing Coordinator in our ranks. He is Angel Beltran, a charming, young, first generation Mexican American. He is also a first-generation college graduate who studied communication at California State University, San Bernardino.

Looking for a job at a company aligned with his own values Angel came across Antis Roofing & Waterproofing. Our community outreach work impressed him but he initially hesitated because frankly, we sounded too good to be true! However, “Once I met the ringleaders behind the show, and heard their passionate stories of why they do what they do in person – I was convinced that it would be a mistake not to join this wonderful, amazing team.”

Angel brings a wealth of diversity and knowledge. His prior experience includes internal PR at a global manufacturing company and he has been assistant to a financial advisor at a small company. Antis is right in his wheelhouse, not too small or not too big. Here he will be applying what he learned at both ends of the spectrum to strengthen our marketing initiatives.

Like us, Angel believes in the domino effect of kindness. He says (and we agree) that “when you plant the seed in someone to do good, then good will grow and flourish.” He also likes the fact that rather than limiting ourselves to a single cause or non-profit, we care for many organizations. Being a first-generation Mexican American, he was happy to discover in one of their earlier discussions that the leadership team admires and embeds Hispanic culture in the core foundation of the company.

On his first few days at Antis, Angel said that “just like a child with a new toy I couldn’t wait to rip the package open and see what this and that button would do. I had many ideas circling my creative brain that I wanted to rush into things.” However, as the roofing industry is still a new ball game to Angel, he has been taking things step by step in his first few months. He recently took part in two of our social good activities - the Orange County Ronald McDonald House 'Meals of Love' and the OC Food Bank 'Feeding Our Seniors'. Both events provided meals to people in need and Angel found it a gratifying experience.

Apart from staying engaged in social good activities, Angel is also looking forward to working hands-on at actual job sites. As the company grows, new creative ways of connecting with people are emerging. Angel aims to become a well-rounded marketer within the industry and turn innovative ideas into realities. Angel understands that Antis has a solid reputation that goes beyond business and he is looking forward to flying that flag.

Q&A with Angel:

Tell us something unique about yourself.

I spend a lot of time trying to stay up-to-date on the latest trends, and then I spend even more time trying to figure out why. As a marketer, I think it’s important to understand “the why,” the reason behind why people do things, the reason why certain trends are happening, and then decoding and implementing that into marketing strategies and campaigns that I am involved in.

Tell us of an achievement you are most proud of?

If I work hard enough – I can achieve anything I set my mind to. However, I am most proud of myself for not letting failures get me down. I continue to pursue my goals, both professionally and personally.

What's your ideal vacation destination?

I would love to eat my way through Europe – beginning in Spain, munch through France, then load up on carbs in Italy, and take a nap in Greece. The life!

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